Frameworks, playbooks, and hard-won lessons for HealthTech companies navigating regulated enterprise sales. Written by the team at MGV Agency.
Payers and ACOs buy differently than hospitals — they buy outcomes, not efficiency. Learn how to build a VBC ROI narrative, navigate payer procurement from RFI to enterprise contract, and avoid the six deal-killers that sink most pilots.
Most HealthTech marketing teams violate HIPAA every week — through retargeting pixels, email platforms, and analytics tools they haven’t audited. Learn what’s actually allowed, how to run HIPAA-compliant email campaigns, and how to build a marketing tech stack with zero PHI exposure.
Most HealthTech startups don’t lose RFPs because their product isn’t good enough — they lose because they show up unprepared. Learn the 5 failure modes, a proven response framework, and how to build procurement committee relationships before the RFP drops.
Hospital procurement cycles average 12–18 months and kill more HealthTech startups than product failure. Learn how to navigate buying committees, compress timelines, and close hospital system deals.
Hospital procurement committees are spending more time on security questionnaires than product demos. HealthTech founders who treat HIPAA, SOC2, and HITRUST as sales assets — not legal obligations — are closing enterprise deals 40% faster.